داستان آبیدیک

mental accounting


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1 عمومی:: حسابداری ذهنی

Before present- ing our solution to these issues, let's consider two alternative approaches- stochastic dynamic programming and mental accounting. THE MENTAL ACCOUNTING ALTERNATIVE The mental accounting approach foregoes possibilities for better diver- sification across investment categories. Even more fundamentally, this approach provides no guidance as to how much funding to put into each resulting mental account. Our approach in this book to financial planning appears more practical for widespread use than stochastic dynamic programming, and contains more normative advice than the mental accounting framework.

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